The textile industry critically impacts the global environment through its elaborate applications. However, there is a positive side to this situation. A single sustainable move in the industry, like sustainable fashion will have a fruitful impact on the overall environment.

Customers today are aware and concerned about their actions and envision a sustainable future. This approach has increased the demand for the textile industry to carry out innovative applications and form eco-friendly clothing. The modern-day consumer is willing to buy less and pays more for clothing which is good for the environment and safe on the skin. In fact, in the Gen Z population (between 18 and 24 years), 32% of customers are willing to pay more for brands that are committed to sustainability. It shows the changing mindset of the new generation of buyers.

Sustainable Fashion in the Indian Market

The Indian customer base contributes a huge chunk to the overall textile scenario. The apparel industry and domestic textiles market reached 100 billion in 2020. The majority of people consciously make an effort in turning towards eco-friendly textiles. Moreover, the need in India for sustainable fashion is rapidly increasing. Not only the metro cities but even people in rural areas are taking the most active measures to correct carbon footprint. Big cities like Delhi and Bengaluru have shown a 55% increase in the demand for sustainable fashion in the last two years. That is the reason popular textile manufacturers in India have started taking sustainable yarn manufacturing into consideration.

Moreover, the increasing hype of organic clothing in the market has led to many brands launching their own clothing line of natural clothing. To the delight of these brands, they got a warm and happy welcome by their customers. Along with the emergence of new brands that only sell eco-green clothing, many renowned brands have started investing in it. Earth by Ralph Lauren, have turned towards this approach and launched eco-friendly clothing ranges.

Oasis Textiles: Appreciating & Moving Towards Sustainable Fashion

Oasis Textiles understand its responsibility towards the environment. We have continuously made improvement in its operations. We support initiatives like circular fashion, sustainable yarn manufacturing and pet bottle waste reuse to leave no stone unturned in reducing the carbon footprint. So, if you are a clothing brand looking for environment-friendly yarn manufacturers in India, get in touch with our team, and we shall help you with all your needs.

Looking for Recycled & Premium Quality Yarns for your sustainable fashion project? Reach out to Oasis Textiles. You can also follow us on Facebook.