These days, every consumer wants a quality product at a reasonable price. Whatever the company did beyond that was none of their concern. Then millennials came along, and the business game took a 360-degree turn. Today, to earn consumer trust, a company must embrace diversity, be environmentally responsible, and offer complete transparency. Hence, the textile manufacturers of India also have to emphasize more on aspects like sustainability and traceability.
Let us understand these terms better and see how they both are significant in the supply chain process
The industries that manufactured product components were not initially subjected to the same level of consumer scrutiny that befell retailers, food producers, and others. But that is now changing. The textile and apparel domain, from fibre to fabric, to finished product, is among those industries from which consumers now are demanding social responsibility, including traceability and sustainability.
“Consumers now want to know where and how everything is sourced,” noted one supply-chain expert. For sustainable products, they want to know how the raw material was planted, farmed, fertilized or harvested. The idea is to ensure they deal only with environmentally responsible companies to support sustainable fashion.
If you make a product from cotton or wool, for example, at some point you are going to have to document every action that occurred, from the moment the seed was planted. If you make a synthetic product, you will have to account for the origin and composition of every chemical and the environmental impact of every process. In the coming years, complete transparency in product origin is going to be the new normal. From a traceability perspective, every organization has started to account for everything to be able to share every step of the process with their consumers.
Sustainability is another issue that is receiving considerable attention from the government, textile manufacturers of India, and consumers. It is the simple process of maintaining critical and limited natural resources for future generations. Already, yarn companies are moving to become more environmentally responsible. Oasis is walking in the same direction and adapting to all the practices that ensure sustainable yarn manufacturing.
Significance in Supply Chain
As the demand has changed drastically in terms of what a consumer wants, yarn manufacturers in India have to put in efforts to meet the demand. Thus, traceability and sustainability are the two pillars that help textile businesses sail in this competitive market. They focus on their manufacturing process and ensure to take account of everything to offer better traceability to their buyer. Every manufacturer, that wish to meet the market demand and keep their supply chain as sorted as it can possibly get.
Looking for Recycled & Premium Quality Yarns for your sustainable fashion project? Reach out to Oasis Textiles.